Email Campaign Success
It is not often that one can accuse lawmakers of coming up with a bit of legislation that seems to attack a perceived problem without causing too much collateral damage but every now and again comes a law that confounds. Mind you, the title is not too reassuring: The Privacy and Electronic Communications Regulations, 2003, [...]
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If you have a sign up box on your website that invites people to sign up for your email newsletter, congratulations — you’re a step ahead of many other businesses who are not doing any email marketing at all. But email marketing is so much more than that. First of all, you need to make [...]
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It is easy to get carried away with the cheapness of direct email marketing campaigns as compared to any other kind – direct mail, call centres, mobile sales rep’s. It is even easier to get carried away with the cost:response ratio. Any rational assessment seems like a list of negatives: • no insertion fees • [...]
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I was a fashion victim as a teenager but found it difficult to know whether the vision of cool that I believed I displayed was actually hitting the mark. On my way to the station one Saturday evening for a night in London an old boy, took one look at me and allowed disgust to [...]
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